Card Rules

The default behavior of a card is to be linkable.

  • Cards should be used only for content that is linkable, such as navigation content or promotional content
  • Cards should not be used for informational content that does not link anywhere

Cards may be static or dynamic.

  • Static means all content needs to be manually entered to populate the card
  • Dynamic means the card is generated automatically from content already populated in the Page Properties

Card Type

Governance for Usage

Static or Dynamic Card

Page Properties, If Dynamic Card

Card Type

Governance for Usage

Used on the highest level pages to start taking users down their journey:

  • Home Page
  • Solutions
  • Training
  • Contact Us

Static or Dynamic Card

May be static or dynamic (if dynamic, Card 2x2 Section Layout is used)

Page Properties, If Dynamic Card

From Card Properties

  • Card Title
  • Icon (optional)
  • Alt Text (recommended)
  • Card Description
  • CTA Label
  • External URL (if applicable)

Card Type

Card Images (2 cards)

(Simple Layout with Description)

Governance for Usage

Used to promote 2 success stories or 2 other promotional types of content

Static or Dynamic Card

May be static or dynamic depending on how authored; recommended to be dynamic

Page Properties, If Dynamic Card

From Card Properties

  • Card Title
  • Logo (optional)
  • Image (required)
  • Alt Text (recommended)
  • Card Description
  • CTA Label
  • External URL (if applicable)

Card Type

Card Images (3 min; 8 max)

(Simple Layout with Description)

Governance for Usage

Used to link to /solutions subcategory pages (functional groupings and strategic sales plays)

Static or Dynamic Card

May be static or dynamic depending on how authored; recommended to be dynamic (if dynamic, Card Carousel is used)

Page Properties, If Dynamic Card

From Card Properties

  • Card Title
  • Image (required)
  • Alt Text (recommended)
  • Card Description
  • CTA Label
  • External URL (if applicable)

Card Type

Card Images (3 min; 8 max)

(Simple Layout without Description)

Governance for Usage

Used on home page and Industries page to link to /industries pages

Static or Dynamic Card

May be static or dynamic depending on how authored; recommended to be dynamic  (if dynamic, Card Carousel is used)

Page Properties, If Dynamic Card

From Card Properties

  • Card Title
  • Image (required)
  • Alt Text (recommended)
  • CTA Label
  • External URL (if applicable)

Card Type

Card Perspectives without Image

Governance for Usage

Used for asset/supporting content (blogs, webinars, white papers, success stories, events, press releases) at the bottom of the Industries, Solutions, and Products pages, as well as at the bottom of Blog pages and Success Stories pages

Static or Dynamic Card

May be static or dynamic depending on how authored; recommended to be dynamic (if dynamic, Card Carousel is used)

Page Properties, If Dynamic Card

From Basic Properties

  • First tag: Content Type
  • Second tag: Solution or Industry

From Card Properties

  • Card Title
  • Card Description
  • Start Date (only for Blog Posts, Webinars, Events, Press Releases)
  • CTA Label (only for Events and only when applicable)
  • External URL (if applicable)

Card Type

Card Perspectives with Image

Governance for Usage

Meant for the most important pages (home page) OR for pages to promote 3 or more campaign-related promotions (for example, when there are too many to put in offer banners)

Used for asset/supporting content (blogs, webinars, white papers, success stories, events, press releases) at the bottom of the Industries, Solutions, and Products pages, as well as at the bottom of Blog pages and Success Stories pages

Static or Dynamic Card

May be static or dynamic depending on how authored; recommended to be dynamic (if dynamic, Card Carousel is used)

Page Properties, If Dynamic Card

From Basic Properties

  • First tag: Content Type
  • Second tag: Solution or Industry

From Card Properties

  • Card Title
  • Image (required)
  • Alt Text (recommended)
  • Card Description
  • Start Date (only for Blog Posts, Webinars, Events, Press Releases)
  • CTA Label (only for Events and only when applicable)
  • External URL (if applicable)

Governance for Usage

Used on Industries pages to link to industries subsectors

Static or Dynamic Card

Static only

Page Properties, If Dynamic Card

Not applicable because card style is static only